As you can tell by “who?” section, music is part of my life. Helping people as well. Those things are together on this project. People used to joke about ticket price by saying they would trade a kidney for it. Pro-Renal Institute took it seriously, gave away tickets and the number of organ donors increased.

This is a very special project to me. With the shyness of an intern, I pitched the idea and, out of nowhere, I saw the entire agency moving to get everything up and going live in a week. I still keep it in my portfolio because this story keeps making me smile.