Carnaná was the carnival of Guaraná Antarctica.
From being the talk of the town to being the talk of carnival: most commented outfit of brazilian celebrities Bruna Marquezine and Claudia Leitte.
From +1M likes on organic post to organic media.
From Ondina, Bahia, to Sapucaí, Rio de Janeiro.
Idea
Design
In addition to earned media, spontaneous reactions and more than 1M likes with Bruna Marquezine, Carnaná continued with
Claudia Leitte.
Cropped Label
A top cropped made with the label.
Live