McCain is the world's largest brand of frozen potato products. You probably already tried it on your fav fast food.
To launch their first industry outside Canada, we had to peel a global concept and prepare it with Brazilian good humor.
“Power of togetherness” became “Se tem McCain, todo mundo vem” in an integrated project showing french fries’ magnet magic.
To launch McCain on Cinemark, one of the biggest movie theater chains, we created a very red-carpet-level Premiere.
global
concept
brazilian
concept
Power of togetherness.
sugar, spice and everything nice + research, planning = Se tem McCain, todo mundo vem.
First flight: new brand copy concept, film, radio spots aired in specific stations acording its style.
Second flight: Premiere on Cinemark during French Fry Day.French Fry Day 🍟
French Fry Day 🍟
PREMIERE
ABSOLUTE CINEMA FRIES
Shoutout to this girl who handcrafted a McCain dress and necklace.
Starring: McCain
Movie posters: using pop cultural references and a fantastic style, copy and illustration worked together to show the “Power of togetherness”.
Yellow Carpet: hosted by Didi Effe, former MTV VJ; lots of creators wearing french fry outfits.
YELLOW CARPET
playful rhyme, gregarious